What's Happening at Chrein.com

Social Media Toolkit Makes it Easy to Promote Your Business Online

Social media may not seem like “serious business” — but it can be your ticket to better search engine placement, more visibility online, and more business. Chrein.com can help make social media marketing simple and effective, with our Social Media Toolkit.

The Social Media Toolkit includes:

Blog. We will set up a WordPress blog on your web hosting server, with a URL such as blog.arrow-trans.com. Here you can post news, articles, and other “fresh” content items. The blog will be based on an available WordPress theme (design), and we will customize it to have a look and feel that matches your current website.

Social Media Account Set-up. We will create a Twitter account, a Facebook Fan Page and a Linked-in Group for Arrow, with your logo, a designed background (Twitter) and banner (Facebook) to match the look/feel of your website.

Connecting Everything. We will connect your blog to your Twitter, Facebook and Linked-in accounts, so that your posts are automatically posted and available on these other outlets.

Campaign Management. We will create an admin-controlled tool for you to create and post one campaign at a time to your Facebook fan page. We will create a designed template, and the campaign “page” will be the first thing people see when they come to your Facebook fan page. The page will feature a contact form that will allow users to contact you directly from the page. You will have a password-protected admin tool where you can edit the campaign, putting in a headline, body copy and images, and a link to your site, so you can update the campaign/offer as needed.

Contact us today to discuss your company’s social media marketing needs, and how our expertise and management tools can put the power of social media marketing in your hands.

Social Media Marketing

facebook, linked-in, social media marketing, twitter

December 12, 2011

Managing Social Media Within a Company

For businesses, social media can be a many splendored thing. It’s free publicity. It’s a way to maintain client contact with less effort. And it’s a way to help perpetuate your reputation as a thought leader in your field.

It can also be a major PITA (you’ll need to Google that expression) to manage, especially in an organization where there are many “thought leaders” who want to get their thoughts out onto Twitter, Facebook, Linked-in and/or your company blog or website.

One solution that we’ve been developing with clients is a “Social Media Management Tool” — a way to control the flow of “thought” before it goes out for public consumption. In a nutshell, it is a clear, simple web-based tool that 1. allows people in your company to suggest ideas, write stories, craft Tweets, or jot down information, and then 2. funnels that information through one or more people who have the authority to select the information to be used, edit it, and then post it to one or more social media outlets with the click of a button.

The Social Media Management Tool solves the PITA problem – by making sure that nothing gets out into the Twittersphere (and beyond) without first going through the proper channels. And it makes sure the thought leaders can freely and comfortably share their thoughts without risking immediate, public repercussions…

marketing, Search Engine Marketing, SEO, Social Media Marketing

social media management

November 11, 2011