For businesses, social media can be a many splendored thing. It’s free publicity. It’s a way to maintain client contact with less effort. And it’s a way to help perpetuate your reputation as a thought leader in your field.
It can also be a major PITA (you’ll need to Google that expression) to manage, especially in an organization where there are many “thought leaders” who want to get their thoughts out onto Twitter, Facebook, Linked-in and/or your company blog or website.
One solution that we’ve been developing with clients is a “Social Media Management Tool” — a way to control the flow of “thought” before it goes out for public consumption. In a nutshell, it is a clear, simple web-based tool that 1. allows people in your company to suggest ideas, write stories, craft Tweets, or jot down information, and then 2. funnels that information through one or more people who have the authority to select the information to be used, edit it, and then post it to one or more social media outlets with the click of a button.
The Social Media Management Tool solves the PITA problem – by making sure that nothing gets out into the Twittersphere (and beyond) without first going through the proper channels. And it makes sure the thought leaders can freely and comfortably share their thoughts without risking immediate, public repercussions…
Contact us today for more information!
